Destination ABC


Every destination has its letters. The Destination ABC is a creative tangible developed for tourism marketing purpose. The concept is based on the phenomenon of pareidolia where the mind perceives a familiar pattern. In this case: Letters! The Destination ABC includes actually a Poster, a Memory Card Game and an iPad App. As destinations are Nova Scotia / Canada and Copenhagen / Denmark available. Various future items and destinations are planned.

Destination ABC
Destination ABC
Developer: Spiele
Price: unknown

Idea and Concept

Brand Architecture

Technical Realization

Multimedia Production

Product Management